The largest price increase for YouTube Premium in years just affected family plans; will individual users follow?

The largest price increase for YouTube Premium in years just affected family plans; will individual users follow?

Update 06/11/23: An earlier version of this story claimed that the price hike for the YouTube Premium family plan will not impact Australian consumers. However, a YouTube Premium family subscription in Australia now costs AU$32.99 a month instead of AU$22.99 as of November 2023.

The first significant price increase for YouTube Premium in a number of years may indicate that even Google is experiencing the effects of an unstable economy.

YouTube’s Premium family plan, which supports up to six users using a single subscription, will cost £19.99 in the UK and $22.99 in the US starting in November. In the US, it will cost $17.99 per month. The previous rise amounts to a 30% increase in price.

Update 06/11/23: An earlier version of this story claimed that the price hike for the YouTube Premium family plan will not impact Australian consumers. However, a YouTube Premium family subscription in Australia now costs AU$32.99 a month instead of AU$22.99 as of November 2023.

The first significant price increase for YouTube Premium in a number of years may indicate that even Google is experiencing the effects of an unstable economy.

YouTube’s Premium family plan, which supports up to six users using a single subscription, will cost £19.99 in the UK and $22.99 in the US starting in November. In the US, it will cost $17.99 per month. The previous rise amounts to a 30% increase in price.

In order “to continue delivering great service and features,” YouTube is increasing the cost of its Premium family subscription, as stated in an email notification addressed to current users. This price hike is the first for any YouTube Premium tier since 2018.

Although the rise isn’t now affecting YouTube Premium subscriptions for single users, it seems certain that all of the service’s tiers will face a similar overhaul eventually.

It appears that Google is also preparing for criticism when that does ultimately occur. For customers wishing to provide input regarding the previously reported price hike to YouTube Premium’s family plan, the firm has established a support page. How come? most likely to determine the level of ire its consumers would have at them if they employed the identical tactic across all membership tiers.

A period of transition

The increase in the price of the family package follows Google’s highly visible tests of what YouTube Premium actually is. The service provides background playback, ad-free viewing, and offline video downloading for subscribers who pay a fee. However, in recent months, Google has hinted at the introduction of a resolution paywall for free YouTube users, which would limit 4K video playback to Premium subscribers only.

Thankfully, Google announced in October that its resolution paywall trial had come to an end—at least for non-paying users. In the event that the business chooses to raise YouTube Premium’s pricing generally, impacted users will be hoping to receive a better deal than they do with the present Premium bundle.

See our reports on how YouTube is advancing account mentions and the reasons we’re thrilled that YouTube widgets are now available for iOS 16 and iPadOS for further YouTube-related content.

 

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