YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians’ voices.

YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians’ voices:Now settling the specifics with record labels

It appears that YouTube is developing a new artificial intelligence tool that will enable content producers to create songs including the voices of well-known singers and artists.

A recent story from Bloomberg claims that the platform has used this technology to approach multiple record companies; talks are currently underway. In addition to attempting to avoid setting off any landmines that could result in them being sued to the maximum extent possible, YouTube is attempting to secure permission to utilise certain songs to train the AI. Currently, 17 authors, including George R.R. Martin, the author of A Song of Ice and Fire, are suing OpenAI on the grounds that ChatGPT is utilising their intellectual property unlawfully. According to Bloomberg, record labels and musicians want to keep ownership of their material so that it isn’t used “to train models without permission or compensation” by developers.

YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians' voices.
YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians’ voices.

A test version of this technology was initially scheduled to be unveiled during last month’s Made On YouTube event. A “select pool of artists [give] permission to” specific creators to utilise their likeness on the platform, according to a report by Billboard. In due course, it would formally debut as a feature that allows anyone to experiment with utilising the voices of willing artists.

differing opinions
The entire music industry has responded in a variety of ways. According to Bloomberg, “companies have been receptive” to collaborating with YouTube on this project. Record executives, according to Billboard, have had difficulty locating performers who are eager to take part. Some performers are afraid that by lending their talents to “unknown creators who could use them to make statements or sing lyrics,” they will be singing songs that they disagree with.

YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians' voices.
YouTube is developing an AI music tool that will enable anyone to utilise well-known musicians’ voices.

YouTube is attempting to present itself as everyone’s best friend and a collaborator to assist the music industry in making sense of all of this. But it’s a dreary day. Although the industry views generative AI as unstoppable, it is not a fixed entity. They will inevitably have to deal with technology, or else they run the risk of falling behind.

A positive ray
There is one more publishing-related issue with all of this. The production of music involves large teams, thus it’s not a one-person job. According to a Billboard insider, YouTube will likely provide labels with a single, large licencing fee that they must “figure out how to divide among” composers in order to resolve this.

There’s some good in spite of the gloomy outlook. According to Billboard, rights holders are attempting in good faith to reach a mutually agreeable agreement. Some artists acknowledge that using these models could lead to new opportunities for artistic expression. Because AI can put “companies at a disadvantage,” according to another Billboard insider, record execs might not be as enthusiastic.

All we can do is wait and see what results from this. Again, if transactions are handled fairly, YouTube’s new approach might encourage users to explore their creative side.

While we’re talking about production, be sure to take a look at TechRadar’s ranking of the greatest free music-production apps for 2023.

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